About Us

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We are a team of part-time hobbyists and full-time consultants, united by our love for bookkeeping & business.

Four years ago, Vinod, a practicing CA (CPA equivalent) was fed-up with traditional bookkeeping, which he felt did not create much value beyond tallying month-old numbers. He noticed that business owners only saw bookkeeping as having compliance function, rather than something which could unlock business insights.

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He left his job and set out to build a company and assemble a team with the conviction that business owners deserve more

Ever since then, our team has run finances for hundreds of businesses with flexible options to fit their budget and needs. Over the years, we have strengthened our commitment to be strong partners by adding value to our clients finance functions.

What makes us different is our mission to redefine the bookkeeping function

We combine systems, processes and online tools to create higher ‘1+1=4’ synergies for our customers
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    Clean, up-to-date books

    that reflect real-time performance snapshots

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    As e-commerce bookkeepers

    we actively work with Amazon, WooCommerce, Shopify, and eBay vendors across the US, Canada, UK, Australia, and New Zealand

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    We don’t just keep clean books we perform in-depth analyses

    of numbers that provide meaningful insights into your business

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    Stripe & PayPal

    We ensure Stripe & PayPal transactions with any opt-in multi-currency features are recorded accurately

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    An Accountable project manager

    with fast, same-day replies to all your bookkeeping & tech queries

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    Completed 100+ system conversions

    with secure, accurate migration and import of data

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    Systems designed for scalable workflows

    that make bookkeeping intuitive

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    Online tech stacks

    which simplify your admin tasks, allowing you to take a long coffee break

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What sort of clients do we help?

Why Hire Us?

What makes us different?

We take a passionate interest in your business

We have worked with 200+ clients to date, across industries including e-commerce, agencies, manufacturing companies, consultants, retail companies, restaurants and bakeries, construction and real estate, financial services, travel, technology and media.

Our consultants possess advanced degrees in accounting & finance. Together we have a combined experience of 50+ years from a breadth of organizations.

As a founding member of the app advisory think tank, App Advisory Plus, we are experts in the latest bookkeeping software and integrations that help scale workflows and reduce admin work.

While clean books are must for any business, small businesses require strategic support and financial planning. Effective budgeting, working capital management and unit economics are all important for a healthy, thriving business.

Get access to a team of experienced CAs (CPA equivalent), CFOs and payroll executives at a fraction of the cost of a full-time generalist.

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